Social media is more popular than ever today, with many companies spending bigger budgets on online advertising than TV or radio. The most popular types of social media are Facebook, Twitter and YouTube.
Facebook recently celebrated its 4th Birthday and currently has 1.5 million business pages online with over 600 million users. With 50% of active Facebook users logging into the network each day, creating your own Facebook company page is a fantastic opportunity to raise awareness of your business and interact with customers.
Twitter pages are like blogs with very short posts. Twitter is one of the most famous ways to communicate with brands online and posting regular 'Tweets' can be an effective way to market your business.
Google is already indexing tweets so Twitter pages and even individual tweets have started appearing within Google search results.
YouTube is the most famous online source for video, allowing users to watch billions of clips each day. Since being brought by Google in 2006 the video site has grown consistently gaining more traffic and more video uploads. It has become the third most visited website and the 2nd most popular social network with 20% of the UK’s social traffic.
By taking advantage of these social media opportunities, you can significantly increase traffic to your website, increase the demand for your products or services, gain repeat business and boost sales.
Google Alerts and Twitter Search allows you to communicate and integrate with your audience by monitoring and replying to messages that will be seen by many and even appear in search results.
To find out more about the power of the social media network, please contact me for further details.